Global Marketing Services Fight Against Antimicrobial Resistance (AMR) through Innovative BIOFIRE® syndromic panels for a Healthier Future

Antimicrobial Resistance (AMR) is a growing global challenge, threatening the effectiveness of treatments for infections and compromising public health. AMR awareness is crucial to safeguard the future of medicine and ensure that life-saving treatments remain effective for generations to come. As part of AMR Awareness Week (18–24 November), the Microbiology Department of Quaid-e-Azam University arranged an insightful event to highlight this pressing issue. Dr. Amreen Zahra from Global Marketing Services, Pakistan delivered an engaging talk on the revolutionary BIOFIRE® syndromic panels. These cutting-edge multiplex PCR tests provide rapid, actionable results in just about an hour, detecting bacterial, viral, fungal, and antimicrobial resistance targets. At Global Marketing Services, Pakistan, we’re proud to offer integrated AMR solutions, combining advanced microbiology, mass spectrometry, immunoassay, and more to combat antibiotic resistance effectively.