Empowering Hospitals Against AMR: Global Marketing Services Hosts Educational Event at Shaukat Khanum Memorial Cancer Hospital and Research Centre, Lahore

At Shaukat Khanum Memorial Cancer Hospital and Research Centre, Lahore, a significant educational activity was held focusing on one of the most urgent challenges in global health: Antimicrobial Resistance (AMR). With a spotlight on Healthcare-Associated Infections (HAIs), the session delved into the crucial role of molecular diagnostics in detecting resistant organisms such as Carbapenemase-Producing Enterobacterales (CPE), Methicillin-Resistant Staphylococcus aureus (MRSA), and Vancomycin-Resistant Enterococci (VRE). The discussion also emphasized the need for integrated diagnostic and antimicrobial stewardship to ensure timely treatment and improved patient outcomes. Through the lens of rapid molecular tests, the event explored how technology is transforming real-time detection and supporting infection control in hospital settings. These are not just machines; they are solutions that help save lives by enabling healthcare providers to act accurately. At Global Marketing Services, Pakistan, we are committed  for bridging  the gap between innovation and accessibility.